New Delhi, Brand Desk. During the Corona crisis, Asian Paints has once again demonstrated its solidarity and commitment to the nation. It has supported the PM Cares Fund by playing the lead sponsor in the recently launched song ‘One Nation One Voice – Jayatu Jayatu Bharatam’. Actually this song was launched on Sunday 17 May. Since then, people have been reacting to this song. This song is dedicated to the Corona warriors who are serving the nation day and night and saving the lives of the people.
Singing ‘Jayatu Jayatu Bharatam, Vasudev Kutumbakam’ not only fills life with enthusiasm, but also creates a sense of togetherness. The reason behind this is the artists working in it. Let us know that for this song, more than 200 famous singers have given their voice in 14 languages. All these singers are associated with ISRA (Indian Singers Rights Association). These include Asha Bhosle, Anoop Jalota, Alka Yagnik, Hariharan, Kailash Kher, Kavita Krishnamurthy, Kumar Sanu, Mahalaxmi Iyer, Mano, Pankaj Udhas, SP Balasubramanian, Shan, Sonu Nigam, Sudhesh Bhosle, Suresh Wadkar, Shailendra Singh, Srinivas, Talat Aziz , Udit Narayan, Shankar Mahadevan, Jasbir Jassi and 80 more artists. This song has been written by Prasoon Joshi.
COVID-19 This song showcasing solidarity in times of crisis is the thinking of Sonu Nigam, Srinivas and ISRA CEO Sanjay Tandon. The song is particularly unique, as each artist has recorded it live at home in the wake of the lockdown. However, due to lack of professional recording equipment, there were some problems while recording. However, obstacles were overcome.
Speaking on the role of Asian Paints, Amit Singley, MD and CEO of Asian Paints Limited stated, “Asian Paints has always been a responsible brand. Given the challenging situation we face today as a nation, it is a good time to move forward and contribute. We feel proud that the country has so many distinguished singers, who stay at home and work for the solidarity of the country. As an Indian brand, we ourselves feel energetic that we have supported the countrymen and women by contributing to the PM Cares Fund. One Nation One Voice is not just a song, but a campaign that reflects the current sentiments of the people. We are confident that this song will create a sense of solidarity among the people and inspire them to come out of the crisis. ”
Please tell that Asian Paints has contributed 35 crores in the fight against Covid-19. He has contributed to PM Cares Fund and CM Fund in various states. The song ‘Jayatu Jayatu Bharatam, Vasudev Kutumbakam’ was released on 16 May on more than 100 platforms, including platforms such as TV, radio, social media, applications, OTT, VOD, ISP, DTH and CRBT. More than 100 broadcast, social, amplification and tech platforms supported us at the launch of this song. The song is in 14 languages, including Hindi, Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bhojpuri, Assamese, Kashmiri, Sindhi, Rajasthani and Odia.