the iconic tata sierra has launched at ₹11.40 lakh (ex-showroom). check out the segment-first features: theatrepro triple-screen dash, ar hud, sonicshaft soundbar, and the massive panoramax sunroof. bookings start dec 16.
The sierra is back: this is not your old sierra, yaar
it finally happened. the tata sierra is officially launched in india. price starts at ₹11.40 lakh (ex-showroom). that’s the starting point. bookings? they open on december 16th, so you need to be quick. deliveries start january 15th, 2026. it’s a proper, modern, aggressive-looking suv.
the thing is, tata didn’t just bring the name back. they packed it with features that competitors like creta or seltos don’t have. these are not small upgrades; they’re making a statement.
The cabin: triple screens and theatre sound
this is where tata went completely zabardast. forget the dual screens everyone else is doing. the sierra has a theatrepro triple-screen dashboard . that happened.
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driver: 12.3-inch digital instrument cluster.
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center: 12.3-inch central touchscreen for all the controls and navigation.
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passenger: and here’s the kicker—another 12.3-inch screen right in front of the co-driver. the passenger can watch movies or control music without bugging the driver. it’s a segment first, no one else has this.
and the sound system? it’s a 12-speaker jbl black audio setup with dolby atmos spatial sound. they integrated a sonicshaft soundbar right into the dashboard. think premium home theatre inside your car. yaar, that’s immersion.
Sunroof and tech: big glass, futuristic display
what draws people to the sierra? it has always been the glass. and they delivered.
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panoramax sunroof: this is the largest panoramic sunroof in the segment—a massive $1525 \text{ mm} \times 925 \text{ mm}$ expanse. it goes way past the second row, almost to the c-pillar. it’s a nod to the original alpine window design, but bigger and better. it makes the cabin feel huge.
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ar heads-up display (ar hud): this is a genuine first for a homegrown ice car
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. it projects directions and key driving info right onto your windshield. augmented reality arrows guiding you in real-time. it’s futuristic, and it brings confidence and safety to highway drives.
The muscle: new architecture and big alloys
the sierra is built on the all-new a.r.g.o.s. architecture. that stands for all-terrain ready, omni-energy, and geometry scalable. this flexible base can handle petrol, diesel, and even evs, and is ready for awd down the line. it makes it a robust foundation.
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engines: two new petrol engines are debuting: the powerful 1.5-litre hyperion turbo gdi (160 ps and 255 nm) and a 1.5-litre revotron. they also have a diesel option and level 2 adas safety features.
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wheels: it sits on segment-first 19-inch alloy wheels. they look absolutely mast and give the suv a commanding presence compared to its rivals.
it’s an ongoing situation, but for ₹11.40 lakh, tata has just thrown down a major challenge in the suv market.
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