Mahindra Thar Roxx Star Edition Launched at ₹16.85 Lakh: Abhay Deol Named Brand Ambassador

It’s Saturday, January 24, 2026, and if you’ve been waiting for the Thar to get a “red carpet” makeover, it just happened. Mahindra officially dropped the Thar Roxx Star Edition yesterday, and they’ve brought in Abhay Deol—the king of “indie-cool”—to be the face of it.

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The thing is, this isn’t your typical mud-slinging off-roader. It’s a “Star.” Or nothing.

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The Star Edition: Field Notes

It’s an ongoing situation where the rugged 5-door SUV is trying to look more at home in front of a luxury hotel than a jungle trail. Here’s the ground reality:

• The “Piano Black” Treatment: They’ve ditched the dual-tone metallic bits. The grille? Piano black. The 19-inch alloys? Piano black. Let’s be real—it looks sleek, but you’re going to be carrying a microfiber cloth everywhere to keep those fingerprints off. Those too.

• The New Hero Color: They’ve introduced Citrine Yellow. It’s loud, it’s bold, and in the ad, it’s the one Abhay Deol is driving under the spotlight. You can still get it in Stealth Black or Everest White, but the yellow is the real “Star” play.

• The “No 4×4” Shocker: And here’s the kicker—the Star Edition is RWD (Rear-Wheel Drive) only. No 4×4 variant for this special edition. Mahindra is clearly targeting the “city-cool” crowd who want the stance of a Thar without ever actually needing a low-range gearbox. Or nothing.

• Inside the “Dark Room”: The cabin has gone full “Goth.” It’s an all-black theme with leatherette seats and suede accents. It feels way more premium than the standard white/mocha interiors.

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Mahindra Thar Roxx Star Edition: Price & Specs

And Here’s the Kicker…

The feature list is basically the AX7L trim on steroids. You’re getting the dual 10.25-inch screens, the panoramic “Skyroof,” and that 9-speaker Harman Kardon system that actually thumps. The thing is, while the price starts at ₹16.85 Lakh, once you add road tax and insurance, you’re looking at ₹20 Lakh+ on-road in most cities. Those too.

One side comment—the ad with Abhay Deol is very “meta.” He walks away and the spotlight stays on the car. It’s an ongoing situation where the brand is telling you: “The car is the celebrity here, you’re just the driver.” Or nothing.

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End…

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