Kia Seltos vs Tata Sierra 2026: Comparison, Prices, Features, and Specs

The mid-size SUV segment just became a total battlefield. As of Friday, January 2, 2026, the new Kia Seltos has officially landed with a price tag that’s basically a middle finger to its rivals. But the big shocker? The legend itself—the Tata Sierra—is finally back in showrooms, and it’s bringing a whole different vibe to the fight.

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The thing is, Kia is playing the value game, while Tata is going for pure nostalgia and “theatre” on wheels. Or nothing. Let’s be real, you’re either a tech-head who wants 28 ADAS functions, or you’re someone who just wants that Alpine glass roof back in your life. Those too.

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The Dimension Duel: Field Notes

It’s an ongoing situation where “bigger” depends on which ruler you’re using.

• Kia Seltos: It’s longer (4,460 mm), which gives it that classic “big SUV” stance.¹

• Tata Sierra: It’s actually taller (1,715 mm) and wider.² And here’s the kicker: it’s got a longer wheelbase (2,730 mm), meaning the legroom in the back is basically a lounge.³

• The “Kicker”: The Sierra’s boot is a massive 622 litres.⁴ The Seltos? A respectable but smaller 477 litres.⁵

Tech Overload vs. The “Theatre”

And here’s the kicker: the cabins feel like two different centuries.

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• The Seltos Vibe: It’s all about the “Level 2 Plus” ADAS and those dual 10.25-inch screens.⁶ It’s got a 10-way power seat that remembers your settings. It’s clinical, fast, and very “Silicon Valley.”

• The Sierra Vibe: Tata went wild with the TheatrePro system. We’re talking a triple-screen setup—yes, even the passenger gets their own screen. Plus, a 12-speaker JBL system with Dolby Atmos.⁷ It’s basically a cinema that happens to have wheels.

The Power Play

Basically, if you want a punchy diesel, Tata’s Kryojet engine has a bit more torque to play with. But Kia’s Smartstream turbo petrol is legendary for being smooth as butter.

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The Price War (Ex-Showroom)

• Kia Seltos: ₹10.99 Lakh — ₹19.99 Lakh⁸

• Tata Sierra: ₹11.49 Lakh — ₹21.29 Lakh⁹

Kia managed to keep their top-end under that 20-lakh psychological barrier, which is a huge move. Tata is positioning the Sierra as the “premium” choice—the one you buy because you want people to stare at your car in traffic.

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End…

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