The iPhone maker just dropped the axe. Not a huge, Amazon-style cut, but a dozen people chopped from sales.
This is rare for Apple. Tim Cook called layoffs the “last resort,” but here we are. X was the news of record revenue, on track for $140 billion this quarter. And then Y followed: people lost their jobs.
The spokesperson calls it “reshuffling” and says they’re only cutting a “small number of roles.” Let’s be real—if you’re one of the account managers serving the US Defense Department or Justice Department, the role cut isn’t small to you.
The Real Story: Cutting Costs and Moving Sales
This wasn’t about the economy being shaky; Apple’s doing fine. It’s about efficiency and money.
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The Target: Account managers for major clients—businesses, government, schools. Also, the staff at the briefing centers used for big product demos.
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The Reason: Management wants to streamline and eliminate overlapping roles. But some of the people affected—the employees who actually do the work—said the real reason is the shift to third-party resellers (the ‘channel’). It’s cheaper for Apple. Push the sales through someone else, and you cut internal costs like salaries and benefits. Simple math.
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The Shock: Many were surprised. Longtime managers, 20- and 30-year veterans—gone. The government sales team, already reeling from previous spending cuts, was hit hardest.
The company is giving the laid-off staff until January 20th to find another job internally. They say they’re still hiring elsewhere. But this move, even if small, shows the giant is now playing the same tech-sector game as everyone else: maximum efficiency, minimal loyalty. It’s an ongoing, subtle shift in the company culture.
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Elsewhere in the technology world, layoffs remain more widespread. Earlier this month, Amazon.com Inc. said it would cut more than 14,000 employees, while Meta Platforms Inc. recently culled several hundred roles in its AI organization.
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