Advertisement Rules: The Advertising Standards Council of India (ASCI) has expanded the scope of the rules and said that any advertisement will not make any discrimination related to body size, age, physical and mental conditions.
ASCI Advertisement Rules: The Advertising Standards Council of India (ASCI), the organization that monitors advertisements in the country, has implemented new rules on Wednesday. In accordance with these rules, no advertisement shall make any discrimination regarding body size, age, physical and mental conditions. If anyone does this then strict action will be taken against him.
Advertising Standards rules expanded
The advertising industry’s self-regulatory body ASCI said that the advertising standards’ rules have been expanded. Now the rule of violation of the advertising policy includes ridiculing someone on the basis of race, caste, gender discrimination or nationality. Although these rules were already in force, but now their scope has been increased.
will not be ridiculed on this basis
An official statement said, “It now includes potential discrimination or ridicule such as gender identity, sexual attraction, body shape, age, physical and mental conditions.” is. Advertisements that make fun of or ridicule anyone on these grounds will now be considered a violation of the rules.
Action will be taken for breaking the rules
ASCI said it has to keep pace with the evolving society and the changing concerns of consumers to ensure that the advertisements remain in line with expectations. If anyone violates these rules, action will be taken against him.
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