Mahindra just pulled the curtain back on the XUV 7XO today, Tuesday, January 6, 2026, and it’s clearly a “statement” launch.1 This isn’t just a facelift of the XUV700; it’s practically a tech hostile takeover of the segment.
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The thing is, they’ve managed to keep the starting price at ₹13.66 lakh, which is aggressive.2 But let’s be real—the top-end AX7L Diesel AT AWD is nudging ₹24.11 lakh.3 Those prices are “introductory” for the first 40,000 customers, so if you’re on the fence, the clock is already ticking. Those too.
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The “XUV 7XO” Log: Field Notes
It’s an ongoing situation where Mahindra is trying to out-screen and out-feature everyone else.
The Triple Screen Flex: This is the first ICE SUV in India with a triple 12.3-inch screen setup.4 You’ve got the driver’s display, the main infotainment, and now a dedicated screen just for the front passenger.5 They can watch movies or even order food via apps while you drive.6
The “Boss Mode”: They’ve added an electric “Boss Mode” switch.7 Hit it, and the front passenger seat slides out of the way to give the rear occupant “limo-style” legroom. Very chauffeur-focused.
The Sound: A 16-speaker Harman Kardon system with Dolby Atmos.8 It’s basically a rolling concert hall at this point.
The Stance: It’s sitting on massive 19-inch diamond-cut alloys now.9 The front end is much boxier, leaning into that “tough-premium” look rather than the curvy lines of the old 700.
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The Price War: How It Stacks Up
[Table: XUV 7XO vs. Key Rivals – Starting Prices (Ex-Showroom)]
| Model | Starting Price | Key Advantage |
| Mahindra XUV 7XO | ₹13.66 Lakh | Triple screens, AWD option, 200PS Petrol |
| Tata Safari | ₹14.66 Lakh | 5-star B-NCAP, iconic road presence |
| Hyundai Alcazar | ₹14.47 Lakh | Massive feature list, refined diesel |
| MG Hector Plus | ₹17.30 Lakh* | Best-in-class interior space/infotainment |
| Skoda Kodiaq | ₹39.99 Lakh | European luxury, 4×4 as standard |
| Kia Carens | ₹11.08 Lakh | Value-for-money, 6-airbags standard |
*Estimated based on latest market adjustments.
And Here’s the Kicker…
The software. Mahindra is calling this a “Software Defined Vehicle” (SDV). It’s got ChatGPT integrated into Alexa, so you can literally have a conversation with your car about where to eat or what the weather’s doing in Manali.10
The thing is, while the XUV 7XO has the power (that 200PS petrol is still the king), the Tata Safari is still the one to beat for pure “metal” feel and third-row comfort.11 Mahindra hasn’t changed the wheelbase, so that back row is still a bit tight for adults on long trips. It’s a messy choice for buyers right now—do you want the ultimate tech toy (Mahindra) or the rugged lounge (Tata)?
Also Read |Tamil Nadu Voter List Purge: 97 Lakh Names Deleted in SIR Phase 1
End…
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