Apple is aggressively cementing its place in India. They’re about to open their fifth store—Apple Noida at the DLF Mall of India—on December 11. This marks their third store opening this year, following Apple Hebbal and Apple Koregaon Park. This is a clear, sustained commitment to the country, as senior VP Deirdre O’Brien confirmed, with a sixth store slated for Mumbai next year.
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This physical expansion isn’t happening in a vacuum. It’s fueled by insane momentum, and here’s what’s really driving it:
Financial Surge: Apple’s India revenue jumped over 18% in FY25 to $₹79,378$ crore. Analysts are forecasting that strong double-digit growth to continue for the next three to four years.
Market Share Milestone: Apple has officially joined the ranks of India’s top five smartphone brands by volume as of Q3 2025, for the first time. Their volume share is hitting around $9\%$ ($10.4\%$ according to some reports), and their value share in the premium segment is a dominant $28\%$ (or even $30\%$ in some reports). They are the value leader, that too.
Manufacturing Coup: For the first time ever, all iPhone 17 models and the iPhone Air are being manufactured right here in India. This reflects a deep integration with the country’s supply chain.
The Retail Strategy: From Elite to Mass Premium
The Noida store builds on the success of the first two in Mumbai (BKC) and Delhi (Saket). Those two stores pulled in a combined revenue of about $₹800$ crore in their debut year. Here’s the crazy part: the smaller Saket store generated nearly $60\%$ of those sales. The demand is clearly massive in the NCR region.
Apple is going beyond metros, though. Analysts are saying the next leg of growth has to come from Tier-2, Tier-3, and smaller cities.
The thing is, the push is twofold:
Direct Stores: The ‘only-at-Apple’ experience—personalized service, Genius Bar, and unique events.
Wider Reseller Base: They are widening their premium reseller network and, crucially, need to target those smaller retailers to keep up the trend of rising iPhone sales in smaller markets.
It’s a full-spectrum attack on the market, combining domestic manufacturing with an aggressive retail rollout. The growth is not just about iPhones anymore; it’s reinforced by MacBooks, iPads, and AirPods, creating that sticky, expanding ecosystem.
The next store is confirmed for Mumbai next year. The story is clearly shifting into a much higher gear.
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