Launched in 2016 as a Facebook community, the platform focuses on preventive health techniques.
Bollywood actor Suniel Shetty has invested an undisclosed amount in Pune-based fitness startup Squats. The funds will be used to enhance the technological framework, strengthen the team, and expand pan-India operations, the company said.
Launched in January 2016 as a community on Facebook to address fitness issues and concerns, the platform focuses on preventive health techniques.
So far, Squats claims to have 70,000 paid customers and a cumulative revenue worth $8.5 million. It also claims to have received more than 200,000 downloads of its app.
“Suniel Shetty has clarity of vision. At 58, he is fitter than most people in their mid-20s. This coming together of mutual synergies is a testament to the strength of the Squats’ result-oriented approach to fitness,” said Jitendra Chouksey, Founder, Squats.
Fitness as a sector seems to be witnessing high interest from actors and celebrities. Last week, Mumbai-based fitness startup Sarva roped in actors such as Jennifer Lopez, Alex Rodriguez and Malaika Arora as its investors.